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Inside Out Personal Branding (IOPB): using Gallup Clifton StrengthsFinder 2.0 and 360Reach

Texas A&M University's professor Paul S. Busch and Scott W. Davis recently published an article for the Marketing Education Review titled, "Inside Out Personal Branding (IOPB): Using Gallup Clifton StrengthsFinder 2.0 and 360Reach". The article’s two main objectives are: to present an evidence-based approach to developing the self-awareness component of a personal brand, and to analyze the impact of the assignment on student learning outcomes.
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