Two years ago, I joined the crusade to help business owners, CEOs, CFOs, and CHROs (i.e., CXOs) discover the business strategy of “engagement” and the science of behavioral economics as a way to improve business performance. If you are buying or selling a dealership, or are simply looking for ways to improve profitability and performance, engagement can give you a way to validate value and give you a competitive edge.

For years, we’ve been chasing Customer Satisfaction in the automotive industry. Here’s my question – Why are we aiming so low? Satisfaction is meeting the most basic of customer expectations. Is the new car full of gas? Is it cleaned and ready for delivery on time? Was the vehicle fixed right the first time? These are things that customers expect of us.

What differentiates your dealership from the nearest competitor? The customer experience created by your sales and service teams! During this webinar, we will take a deeper dive into how employee engagement influences a variety of business outcomes, how to measure the engagement of your staff, manage the results and align your managers with staff members to achieve maximum business performance.