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Archive by tag: Customer SatisfactionReturn
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Are your dealership’s customers satisfied or are they engaged?

Are your dealership’s customers satisfied or are they engaged?

For years, we’ve been chasing Customer Satisfaction in the automotive industry. Here’s my question – Why are we aiming so low? Satisfaction is meeting the most basic of customer expectations. Is the new car full of gas? Is it cleaned and ready for delivery on time? Was the vehicle fixed right the first time? These are things that customers expect of us.
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