Jeff Tobaben - President, Evolve Performance Group
Client Engagement is a higher level of attachment versus Client Satsifaction. By building an emotional attachment with your clients, you create a sustainable advantage that goes beyond a transactional relationship. Satisfaction is merely meeting expectations versus Engagement is exceeding them! It is difficult to link satisfaction measures to business performance, yet engagement can be scientifically linked to a variety of business performance measures - Client Loyalty, Share of Wallet Revenue, Margin and Profitability.
We believe in creating Clients versus Customers. There's difference! Customers are transactional, Clients are relational. It's the genuine relationship that you establish that creates long-term success. Whether you're in a B2C or B2B organization, creating clients that can't live without you builds a high-performing business!
The Evolve Team will assist you in designing the perfect survey instrument for your business needs. We have developed our own proprietary measurement of engagement - 6 items - that we deploy along with customized items that help you gain important insights for your organization. Post survey, our analytics team will provide you with actionable insights and key drivers of engagement that will assist you in building a stronger, more profitable clients.
Post survey, Evolve will provide a series of recommendations and interventions designed to drive business performance for your organization.
Regardless of industry, Evolve's Instructional Designers will build a customized program that will align your organization with the key drivers that your clients want, to drive better business outcomes.
Evolve recommends conducting periodic pulse surveys that are focused on the key drivers derived from the client engagement survey. This data will ensure that your organization is taking the proper steps to drive your business.
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